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armor all

Brand Experience

Background

As one of the foremost brands of car care products, Armor All realized it had a great opportunity to enhance brand loyalty with their customers. In combination with other marketing initiatives they looked for an online solution that would help grow awareness, and entice users to try new Armor All Products.

The Project

A strategy was developed to create a new site for the Armor All brand that stood aside from the main product site. The new site would encourage users to communicate with each other via community tools, as well as work independently with applications created specifically for the market segment. Customers would grow with the site, and mentor new users in the process. Multiple rounds of user testing were performed, leveraging the brand's relationship with customers to gather feedback on site functionality as well as usability.

The Solution

After extensive research on the needs of the target user, four primary sections of the site were developed, designed to appeal to customers in various stages of their car care experience. Tools such as a log book to track maintenance costs and mileage were created to give users incentives to return to the site and review special offers. Care tips were provided as a core knowledgebase of content, augmented by message boards allowing users to share ideas with each other.